Marketing strategy 4Ps of luxury brands and mass-market brands Essay

Marketing strategy 4Ps of luxury brands and mass-market brands - Essay Example Hence, we saw businesses catering to a specific group of people sharing similar characteristics than catering to the needs and wants for the general heterogeneous and diverse people. This way their strategies and focus would only be on a specific group, which would consequently lead to effective strategies and results. For instance, Burberry moved up-market and focused only on the first class society. Whereas, Abercrombie & Fitch targeted the middle class people and teenagers. Not only this, but we saw many businesses expanding their size of operations by going across the borders. An appropriate example of this would be Abercrombie & Fitch opening their first shop in Hong Kong in 2012, and extending their operations to the Asian market as well. Now, we are going to go to the next slide which will explicitly compare and contrast the marketing mix of the four companies named: Burberry, Coach, Next, and A&F. As you can see, the first row shows the price comparisons of these companies. The price strategy for Burberry and Coach is to provide the luxurious goods at high prices i.e. expensive and grandiose image. On the other hand, A&F and Nexts price strategy ranges from high to medium prices respectively. The second row deals with the product strategy for each business. We are going to discuss each one by one. First is Burberry. Burberrys product strategy is to provide high quality designer garments, and to diverse in its product portfolio which contains shoes, bags, and fragrances apart from the garments. It is most famous for its trench coats. Second is Coach. Coachs product strategy is similar to the Burberrys except for the fact that it focuses on leather goods such as handbags, wallets, briefcases and luggage. High quality and diversification is the product strategy. Next we have "Next". Its product strategy differs from the first two. It does not aim for high quality "pricy" luxurious goods. Instead,

Prior Knowledge That Is Required before Using the Toaster Essay

Prior Knowledge That Is Required before Using the Toaster - Essay Example The memo is summed up in one page and also contains the name of the group members. A toaster is an electronic gadget that allows you to cook, bake, and boil your food. It is important to have a toaster in your house but before buying a toaster one should decide on whether to buy a basic toaster or a toaster oven. A toaster oven can do more cooking than the ordinary toaster so if you do a lot of cooking then the toaster oven is ideal for you. If you want to cook for a crowd of people then a toaster oven will most likely suit you more than the normal oven. A toaster oven is not very different from the normal oven that is found in most of the kitchens. However, it should be known that not all cooking can be done using the toaster oven and so some cooking should be done using the normal oven or cooker (David 8). When you buy a toaster you are given a short wire cord to prevent the chances of tripping in the event where someone becomes tangled with the wire. However, longer cords are available but should be used with a lot of care. When one uses a longer cord, it is advisable that one checks the marked electrical rating and make sure that it is twice that of the toaster oven. The appliance always has a polarized plug and so this makes it safe especially for fitting it to a polarized end. If you try to fix it and it does not fit then contact a qualified electrician and never try to force it (David 34). A toaster makes toasting much easier and faster than before. The toaster also has an easy to clean interior that wipes the interior of the toaster clean at once. The toaster is also big enough to let you bake an entire meal once without having to split the number of cooking. Baking: this is the function that can be used the same way that you would use your normal kitchen. When baking using the toaster, remember to prepare what you want to bake then preheat the toaster for five to ten minutes.  Ã‚